Voice
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In comparison to most of my typefaces that tend to be fairly expressive, I wanted Voice to be simple effective and easy to use. I try to find a strong character, when I usually start to design a new typeface, but with Voice I did not allow me to do that. Step back, be humble and serve the process of visual communication. But there will always be style.
In the past Voice had an alternative family called VoiceShoulder. Now I decided to include that idea as a stylistic set.
I wanted Voice to work good in a wide range of sizes, still work fine in narrow tight columns witha wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects.
It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.
In the standard set the main figures are tabular but with a proportional old style figure set as a feature.
Traditional and stylistic ligatures are also part of the feature set.
In the past Voice had an alternative family called VoiceShoulder. Now I decided to include that idea as a stylistic set.
I wanted Voice to work good in a wide range of sizes, still work fine in narrow tight columns witha wide range of weights. Those are some criteria for a good corporate typeface I could clearly see in all my corporate branding projects.
It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.
In the standard set the main figures are tabular but with a proportional old style figure set as a feature.
Traditional and stylistic ligatures are also part of the feature set.
